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Wind from Afar

WEST WIND FISHINGWe believe true fishing is a dialogue between human and nature。

Our Story

Since our founding, we focus on reliable, durable, professional equipment that stands the test of time。

From lakes to deep sea, from streams to coastlines, we craft solutions for every environment. Every lure is tested for perfect actionSwimming。

Each year we produce over 5 million lures, shipped to 140+ countries, leading to countless world-record catches。

Brand Philosophy

Precision Manufacturing

Precision Engineering

Every lure is tested for perfect swimming action。 data-i18n="about_val1_desc">

Environmental Testing

Outdoor Tested

All products are rigorously tested in extreme outdoor conditions for reliability。

Global Availability

Built Worldwide

Products sold in 140+ countries, adapted for all water environments。

High-Performance Materials

Carbon Fiber Technology

Using carbon fiber and other materials for perfect balance of lightweight and high strength。

Brand Milestones

1936
Brand Founded,First hand-carved wooden lure born
1956
Mass production begins,ProductsInternational Expansion
1978
Launch revolutionary seriesLures
1995
ProductsSold to 140+ countries worldwide
2010
Carbon fiber technology introduced, full line upgrade
2025
Annual production exceeds 5 million, covering 140+ countries

Join the exploration journey. Shop with 1 million+ anglers worldwideProducts